“Dan is the best value expert I have ever worked with. He changed the game for how we collect metrics and turn them into an effective and professional business case that we could use repeatably.”
For B2B SaaS and tech teams selling complex deals to economic buyers.
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Most reps are trained to demo features. Almost none are trained to defend ROI in front of a financial buyer.
No formal rejection. Just delays, concessions, and deals that slip until they disappear.
Without a repeatable system, the same gaps show up in every deal, every quarter.
Complex solutions where the economic buyer and the end user are not the same person.
Responsible for win rates and late-stage conversion with no easy levers left to pull.
Moving into enterprise deals for the first time and losing too many to the status quo.
Multiple stakeholders, split decisions, and a CFO who needs a financial case before anything moves.
First, your reps learn to identify which business outcomes your product drives and why each one belongs in the value case.
Map the project, the organization, its systems, and strategy
Define clear objectives, as well as metrics to measure progress
The Value Engine Build
Build the foundation
Strategic Deal Support
Win the deal that matters
About 3 months to build, plus 3 months of rollout and deal support.
Through a tailored-to-you process that includes training, deal coaching, and leadership integration into deal reviews.
We tailor our build to how you do sales in the real-world, then train your team on them.
We can step in and support a specific high-value opportunity.
